In the heart of the United Arab Emirates, where innovation meets tradition and ambition knows no bounds, a new idea was quietly being baked to perfection.
After over two decades of thriving in the food and beverage industry, the visionaries at Alawael Investment Group sought something fresh—something different. They had tasted success, understood the market, and knew it was time to bring something both wholesome and worldly to the table. Thus, Potato Hut was born.

This wasn’t just another food concept—it was a global vision wrapped in a potato skin. The mission was simple yet powerful: to create a food and beverage brand that was healthy, innovative, and adaptable to cultures across the globe. And what better way to do that than through one of the world’s most beloved comfort foods?

From its roots in the UAE, Potato Hut quickly became more than a concept. It evolved into a movement—a celebration of simplicity, quality, and universal appeal. Its magic lies not only in its menu but in its model.

I wish you the best of luck with your business, enjoy the adventure.